Topic or content brief submitted via form, Airtable, or Notion
Airtable / TypeformContent
Social Media Content Engine
Turns a topic into platform-optimized posts with AI images and schedules them across every channel automatically.
Overview
What we built
An end-to-end content pipeline that takes a topic or brief as input, produces platform-optimized posts with AI-generated images, and schedules them automatically across all social channels—without any manual formatting or scheduling effort.
The challenge
Why automation was needed
Content production was consuming hours of creative time every week.
- Hours per week spent writing posts, creating graphics, and scheduling them across platforms
- Posting was inconsistent and brand voice varied
- Creative energy consumed by repetitive production work
The solution
How the workflow runs
A brief-to-publish pipeline with AI copy, AI visuals, and an optional approval gate.
GPT-4 drafts platform-specific captions (LinkedIn tone vs. Instagram tone)
OpenAI GPT-4DALL-E 3 generates a matching visual for the post
OpenAI DALL-E 3Optional human review/approval gate via Email or Slack
Email / SlackApproved content scheduled via Buffer
Buffer APIPosts go live on all platforms at optimal publish times
Instagram / LinkedIn / Twitter / FacebookDetail
Content types supported
- Educational posts and tips
- Promotional content with custom visuals
- Client testimonials (auto-formatted)
- Event and product announcements
- Recurring content series (weekly tips, case studies)
Tech stack
Tools that power it
Workflow Automationn8n
Content GenerationOpenAI GPT-4
Image GenerationOpenAI DALL-E 3
Scheduling & PublishingBuffer
Content CalendarAirtable
Publishing DestinationsInstagram, LinkedIn, Twitter, Facebook
Impact & results
What changed after launch
- Clients go from 1–2 posts/week to 5–7 posts/week with higher quality
- Content creation time reduced from 40–45 min per post to near-zero
- Brand voice and formatting become 100% consistent
- Marketing teams focus on strategy and engagement instead of production
Outcome
The bottom line
Marketing teams post more often, more consistently, and on-brand—while spending their time on strategy and engagement instead of production.